Recycle Your Writings
Slicing and Dicing is not Just for the Kitchen Counter
Author: Rick Frishman©
Make the most of
what you have already created to publicize your book. Take content from your
book, information that you have written, and repackage it as speeches,
workshops, seminars, articles, columns, games, contests, and other
promotional tools.
Publishers call
this slicing and dicing.
Think of it this way: the content in your book is your raw material. It's
the crude oil from which gasoline, kerosene, plastic, and thousands of other
products are refined. It makes both financial and practical sense for you to
try to squeeze every little drop out of your material because you will be
creating more products that bear your name and the title of your book. Each
new item or use that you create can get you and your book more visibility.
Take your content and dissect it. Carefully reexamine what you created in a
new light, from a different perspective, and for different markets or
applications. Think of promotional uses for your content--how you can tweak
it, change it, or spice it up to attract new interest.
Timing is everything! Content that you slice and dice can be recycled and
used over and over again for different seasons, holidays, or similar events
such as birthdays, anniversaries, achievements, and special milestones.
Also, recast your existing content in light of what's hot, trendy, or in the
news.
In this discussion of slicing and dicing, we can't point out every way that
you could reuse your content. It's impossible for us to address them all. So
the purpose of this article is to introduce you to the concept of slicing
and dicing, to introduce you to the concept of making multiple uses of your
content, and to stimulate your mind and give you a taste of some of the
promotional opportunities that your content can provide.
Reuse or adapt content you've written for your book in a free newsletter or
e-zine that you publish. Incorporate the name of your book in the title,
such as Author 101 Newsletter, and distribute it widely. Send it only
to those who specifically request it or it could offend recipients and
backfire on you.
Condense, edit, and rewrite portions of your book as articles or columns for
your newsletter or other newsletters or publications. Send a short story or
an excerpt from your novel to newspapers, journals, and magazines. Try to
get your writing serialized.
With nonfiction,
each chapter of your book should contain enough material for several
articles or columns.
Make your
newsletter more interesting and relevant by tying its articles and columns
to topical events, trends, and developments.
Also, conduct interviews; run surveys; give questions and answers, facts,
quizzes, and contests. List announcements and provide a calendar of relevant
events. Feature both your upcoming appearances and the appearances of others
of interest to those in the industry. Provide ways for subscribers to
contact you so that you can conduct interchanges with readers. Submit your
writing to other publications and Web sites.
Prepare a list of subjects that you can turn into articles. Focus on
problems that you can solve. Write provocative titles or list subjects such
as, "The Truth about Mortgage Fees," "How to Describe Intimacy," "Five Fatal
Flaws of Elective Surgery Exposed," or "Do Artificial Sweeteners Kill?"
Contact newspapers and magazines; give them a list of the articles you can
write and your credentials.
Find outlets for your writing by:
If your field
constantly changes, revise your book annually or put out yearly supplements
or updates.
Create spin-offs
for segments of your audience, such as men, women, seniors, and children.
Write workbooks,
books of forms, recipes, or directions.
Want to make hay? Recycling your writing is the way!!!
The End
From AUTHOR 101 Book Series
http://www.author101.com
Reprinted from "Rick Frishman's Author 101 Newsletter"
Subscribe at http://www.author101.com
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"Million Dollar Rolodex."
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