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Your Expert Book is your Ambassador

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Law of Attraction into your Dream!

The Dream Kit

By Maria Mar

Catch the Dream Express! You will find yourself in an exciting  adventure. Author and shaman Maria Mar has created this magical story and embedded it with Female-Wisdom codes to awaken your dormant mastery of the Law of Attraction. Be warned: you may begin as a reader. But you will soon become the protagonist in this powerful journey of manifestation.

The Dream Kit combines a novel, workbook and audio to help you breakthrough the obstacles that stand in the way to your Dream. Easily downloadable. Hundreds of dollars in Bonuses.

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Summary

If you are an expert woman seeking advancement, you must have heard it at least a dozen times. "Write a book." If you are not a professional writer, you wonder if you really must write a book. Is it all hype? Author, expert and book writing coach Maria Mar reflects on the true importance of your expert book and its role in your life and your career.

Your Expert Book is your Ambassador

By Maria Mar©

Marketing people are fond of saying that your book is your business card. That grossly underestimates the power of your book.

Your expert book is your meaning. It is your ambassador. It is also the entry-level product for most of your costumers. Finally, it is a way of letting the world know who you are, what you offer and where they can find you. As you can see, even before we get to that "business card" role, there are other, more important roles for your book.

If you are considering the important and challenging task of writing a book, it is essential to examine these reasons in-depth. Just because something is a fad it doesn't mean that you have to invest your time and money on it.

Your Book as Meaning

There are many books published every day, but only a fraction of these books generates a genuine reaction from the audiences. While marketing is a key factor, and having a platform for your book is essential, that alone does not explain the luck or ill-fate of many books. To win the heart of your readers your book must have a heart.

I don't care if your book is a business book, a science book or a personal growth book. It won't touch me as a reader if it doesn't have a heart. Marketing people know ~and often abuse~ the reality that humans, in spite of all our consumerism, do not seek objects, but emotional experiences. Your book needs to offer an emotional experience. If it offers only how-to tools, information or dry knowledge, its market will be limited to your peer specialists. Women, specially, will be turned off by such a book.

What does it mean, then, to write a book with a heart? In my Write to Dreamä System, I help women experts understand that this means, among other things, that:

Your Authentic Voice is your Presence. When YOU are present in your book, then the language of this book is the language of your Essence. What happens when you don't manage to write from your Authentic Voice?

Imagine this. You call a friend and get her machine instead. She has not personalized her message, and your hear a recorded, alien voice. What do you do? You quickly hang up and may not even leave a message.

So will your readers! A reader browsing down the aisle will quickly put that listless book down. She will not buy it at the store. Believe me when I tell you that she will not be interested in knowing anything about you.

I recently picked up a book from the desk of a friend of mine who is an editor. She had received it from the publishers, announced with the tolling of bells and the clamor of trumpets. The self-help book was written by a famous Latina TV personality. The publishers believed, as is their latest inclination, that the book would be a bestseller simply because the woman had a huge platform.

It bombed. I could tell why at a glance. The book did not have a voice! It felt as if I was reading some instruction manual. It was an impersonal personal growth book! My guess is that either she wrote it without proper mentorship or a really bad ghost writer did it.

I am a veteran performer and I can tell you one rule that applies to your book as well as to stage. Not even your friends will forgive a bad performance. Specially your friends! The same is true of a book. This is not meant to scare you. Simply know that the soul of your book is the single most important element.

Don't get me wrong. Marketing is crucial. In my coaching program Assume your Expert Selfä, I help experts who are entering the business world to set up a structure that will allow for effective  marketing of their book.

But the case above illustrates that a book's success is not ONLY about numbers. It is about a common passion, about connecting with the readers who need what you offer and delivering what they need with love.

In the case of the Latina TV personality, her viewers liked her on her show, but they did not perceive that they needed the book she offered. And those who did, may not have forgiven the lifelessness of her offer.

Besides your Authentic Voice, your book needs to create the right mood. Imagine that you are romancing your readers' minds and souls. A little mood goes a long way in setting a romantic encounter. Even you, when you sit down to write, need to romance the Muse. But what is the right mood for your book?

In a non-fiction book, the mood is created by your Presence as you reach out to the reader. The mood is how you make your readers feel. It is the atmosphere created by your words, so that the reader feels what it is like to be in your presence, inside your mind or heart. It is also created by the stories, memories and human moments you tap into. These stories motivate, inspire and excite your readers.

As you can see, your book or ebook is not just another product. It is the expression of who you are and what you offer the world. 

Writing such a book demands that you dive into your unconscious, listen to your Soul and bring its silent song to the surface.

Business experts like to say that you should write a book as if you were talking to the reader. I disagree. You should write a book as if you were dancing in the heart of the reader. A talk is quickly forgotten. A shared dance, a whisper to the soul, is not.

Writing a book with a heart is not an easy process. Many good books are never written because this process demands emotional courage and self-intimacy as the starting point. (See Article: The book that you are not writing: Three reasons why women experts dread to write that book.)

If you have been procrastinating such a book, I strongly suggest that you get a book writing coach who can help you write a book with a heart, AND can support you emotionally as you write it. You may want to check my life coaching program: Book Writing for Exceptional Expertsä.

Your expert book is the meaning of your life and service embedded in the leaves of trees, sent out into the world carrying your truth, baring your soul, bearing your gifts.

Your Book as Ambassador

So what will your ambassador say? What gifts will it present to humanity?

While knowing your uniqueness and the gifts you bring to the world gives your book its substance, in order for it to be you ambassador, you must focus on what your readers need. You must place your finger on their pulse. Listening is an essential skill in a writer.

I confess. I am an eavesdropper. I shamelessly eavesdrop on cell phone conversations, dialogues between people walking besides me or waiting in the train station. I read blogs, profiles, surveys and other social communication media. I ask questions, sometimes from strangers! Some of my most striking metaphors, stories and character development come from these incursions.

Think about it. What is an ambassador? A diplomat. A specialist ~not only in communication~ but in human and social relationships. An ambassador's role is not only to deliver a message. It is to understand the intricacies of human, social, economic and political relationships so that she can deliver her country's message effectively, so that her agenda is accepted. Your book must play that role.

When a book calls your readers to their humanity, connects them to each other and the planet, helps them remember their basic goodness and cherish their loving encounters as much as their human errors, it plays the role of ambassador.

Your book must cherish and carry the voices, memories and stories of the people you wish to address. Storytelling, case studies, archetypal characters, personal anecdotes; they all serve this purpose.

Your Book as Entry-level Product

Once your book does its work as meaning and ambassador, it will bring a flow of people to you. Some will be your readers, seeking additional offers from you. But many will come because they heard about you or your book and want to know more.

They visit your website, like your online presence and want to obtain your gifts. Will they go for the four figure coaching program immediately? Only IF they have read your book.

Those who have not yet read your book will buy your book first. Think about it. It's only about $25 dollars, but it will tell them the following:

If your book resonates with them, then they will want to buy your coaching program or other services.

Here is what a woman (a current client) wrote after hearing me read a chapter from my inspirational novel in a soiree.

And that is what you want to hear from your readers. You want them to come back, looking for that CD, that DVD, that home study course or life coaching program.

The trust, empathy, communion and gratitude that a book with a heart generates in your clients is nothing short of miraculous. No marketing copy, no PR, and definitely no business card come even close.

And that is why, yes, you need to write a book in order to position yourself as an expert among your peers, but above all, in the hearts of your potential clients. A book, yes. But a book with a heart!

The End

Reprint Permission: You are welcome to reprint this article as long as you keep all links within it and the copyright and biographical paragraph below, with all links intact, and you send us a link to the page where you published the article.

Maria Mar(c)

The Dream Alchemist

http://www.writetodream.com

Maria Mar is known as the Dream Alchemist for the power of her writing and her art to help women stay true to their dreams and potential. She is living evidence that you can realize all your potential. A true renaissance woman, she is a PBS-featured performer, published author, poet, shaman, visual artist, life coach, book-writing coach, speaker, storyteller and spiritual teacher. If you want Maria to help you release the obstacles to your dream, visit www.catchthedreamexpress.com. For help writing to heal, to transform your life or to achieve success in your field, visit: http://www.writetodream.com. Meet Maria and enjoy the advice of experts and writers' at Write to Dream Radio Show.

Maria Mar

The Dream Alchemist

I inspire and guide passionate women who are determined to make their dreams come true to use writing, creativity and conscious living in order to break through barriers and attract the life of their dreams.

How can I help you?

I offer books, audios and other products to help you manifest your dream; as well as teleseminars, webinars, coaching memberships and private consultations. We also have live workshops, performances and speaking events.

What do you want?

If you want to write for your dream of healing, prosperity or creative passion, check out this website:

http://www.writetodream.com

If you are looking for inspiration and guidance to attract and manifest the life of your dreams, or if you need to release self-sabotage and blockages, visit this website:

http://www.catchthedreamexpress.com

Get my ebook:

The Dream Kit offers you a magical novel that takes you into a female quest for your dream, and the workbook and audio to quest in real life, real time.
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